《我的回忆录》8.12｜Sales Up 40%, But We Still Left

UKRetailAssist
5月14日
讀畢需時 2 分鐘

同期销售增长了40%，但我们还是选择离开。

看着销售数据，我其实是开心的。我熬过了第一次搬家，熬过了一年中的淡季，也熬过了打折带来的压力，终于等来了一个圣诞的回报。但是如果理性一点，站在business的角度，我对这个店铺做了一次复盘，结论很清晰：

🚨 -固定成本过高

-利润结构不健康

-对当时的阶段来说，这种模式不可持续

如果继续做下去，我们不是在经营，而是在延后问题。我们也尝试过同一个商场的中岛位 kiosk ——租金更低、人工更少。但结果同样很清楚：

🚨 -销售规模上不去

- 品牌也很难建立

👉 这让我更加确认一件事：不是成本低就一定适合，而是要匹配你的阶段和目标。回头来看，这个位置并不是“好或不好”的问题，而是：适不适合当下的你，对于当时的我们来说，它不合适。

👉 但对于已经有品牌基础、正在做连锁扩张的品牌，它依然有价值：

-距离伦敦30分钟

-但成本是非伦敦结构

-客群消费能力中上

-周边小镇带来稳定人流

👉 所以，一个店要不要做，我现在只看三件事：

👉 能不能赚钱（基础）

👉 利润结构是否健康（持续性）

👉 是否匹配你当前阶段（战略）

如果你也在零售这条路上摸索，很多判断，其实都和“阶段”有关。

也欢迎交流。——Lily

《Memoir Series》8.12 — Sales Up 40%, But We Still Left

Sales grew by 40% — and yet, we still decided to leave.

Looking at the numbers, I felt genuinely proud. We had made it through our first relocation, the slow season, and the pressure of heavy discounting — and finally saw the reward during Christmas. But,Taking a step back, I reviewed the business from a more rational perspective. The conclusion was clear:

🚨 -Fixed costs were too high

-The profit structure was not healthy

-For our stage, this model was not sustainable

If we continued, we weren’t building a business — we were just delaying a problem. We also tested a kiosk in the same mall — lower rent, fewer staff.

But the result was equally clear:

🚨 -Sales couldn’t scale

-The brand couldn’t build real presence

That reinforced an important lesson:

👉 Lower cost doesn’t always mean better — it has to match your stage and your goals. Looking back, this location wasn’t simply “good” or “bad.”

👉 The real question was: Was it right for us at that moment? For us, it wasn’t.

👉 But for brands with an established foundation and scaling ambitions, it could still be valuable:

- 30 minutes from London